Amira Al-Balushi stands out as a leading figure in Oman’s logistics industry—a certified trainer, career coach, and logistics professional dedicated to advancing operational excellence and workforce empowerment. With nearly a decade of rich experience in supply chain management, Amira combines deep industry knowledge with a passionate commitment to nurturing Oman’s next generation of logistics talent.

Transforming Logistics with Vision and Heart

Currently serving as the Logistics Manager at Jotun, Amira leads comprehensive logistics and warehouse operations across multiple facilities, aligning daily execution with strategic growth. Her approach goes beyond the traditional logistics playbook; she views logistics as a discipline that builds people, systems, and sustainable value. Through operational excellence, ISO & HSEQ standards integration, and real-time performance management, she has elevated inventory accuracy and optimized stakeholder coordination. Importantly, she fosters a culture of continuous improvement and team development, coaching supervisors and frontline staff in reflective practices that inspire growth at every step.

Empowering Oman’s Workforce Through Coaching and Training

As a Certified Trainer and TOT-Accredited Career Coach, recognized by Oman’s Ministry of Higher Education and Ministry of Labour, Amira dedicates significant efforts to professional development and mentorship. She designs impactful workshops, mentorship programs, and training initiatives tailored to equip young Omanis with essential logistics skills, advancing Oman Vision 2040.

Her multilingual communication skills—fluent in Arabic and English, with working knowledge of Hindi, Urdu, and Balushi—enable her to connect effectively across Oman’s diverse workforce, enhancing cross-cultural understanding and collaboration.

Logistics in Daily Life and Human Stories

For Amira, logistics is not just a profession—it is a mirror of life itself. She often explains that logistics appears in daily routines: a mother planning her children’s meals with precision is practicing supply chain management; a traveler organizing connections across airports is living the art of coordination; and a shopkeeper balancing limited resources with customer needs reflects demand planning in its purest form.
Her teaching style blends technical expertise with storytelling drawn from history and faith. Amira recalls how the caravans of Arabia once carried goods across deserts, guided not only by trade but by trust, timing, and discipline—principles still relevant in modern supply chains. She also finds inspiration in Islamic history, such as the meticulous organization of resources during the Prophet’s (PBUH) journeys, which showed that logistics, at its core, is about responsibility, foresight, and serving the community.
By linking logistics to both everyday life and timeless stories, Amira makes the field relatable and inspiring for all audiences—whether a young professional entering the industry, or a citizen who never thought logistics touched their life.

Founder of Mayssara: Simplifying Logistics for SMEs

Amira’s entrepreneurial spirit shines through Mayssara, a pioneering Gulf-based initiative she founded to simplify logistics for small businesses. Mayssara provides training, awareness, and hands-on operational guidance, making logistics accessible and practical for SMEs, the backbone of Oman’s economy. Through Mayssara, Amira bridges the complexity of logistics with the realities of small business needs, empowering entrepreneurs to thrive in competitive markets.

Thought Leadership and Inspiring Insights

Amira is also an author, with an upcoming book titled “The Extraordinary in the Ordinary (The Art that Moves the World without Being Seen).” The book blends academic expertise with real-world reflections to inspire professionals, students, and entrepreneurs, spotlighting the often-unseen art and impact of logistics.

A Proven Track Record of Operational Excellence

Amira’s career highlights include:

• Leading end-to-end logistics and warehousing operations with optimized shipping contracts and supply chain integration.
• Cutting logistics costs by 20% through strategic transport contract redesign and container utilization enhancements.
• Championing a cross-functional culture of safety, compliance, and continuous learning.
• Designing and implementing warehouse productivity systems such as 5S and FIFO.
• Spearheading demand planning efforts for key business lines, enhancing forecast accuracy and inventory alignment.
• Receiving multiple recognitions, including four consecutive Employee of the Year awards at AkzoNobel.

Building Oman’s Logistics Future

Amira’s strategic focus spans warehouse optimization, supply chain risk mitigation, KPI-driven performance management, and ERP/WMS system expertise. As a passionate leader and coach, she balances operational rigor with emotional intelligence, enabling her teams to own their development and embrace continuous improvement.

Her contributions embody the spirit of innovation and national service that drive Oman’s Vision 2040, making her a role model for women leaders advancing industrial modernization and talent development in the region.

Icons Oman proudly honors Amira Al-Balushi as a top woman leader who redefines logistics management through innovation, mentorship, and a heartfelt commitment to Oman’s growth. Her story inspires both aspiring professionals and seasoned leaders to rethink logistics as a human-centered, transformative force in business and society.