Icons Oman is proud to recognize Asya Alamri as one of the Top 100 Leaders in Oman for 2025, celebrating her exceptional journey in human resources, public relations, and hospitality management.

A Journey of Dedication and Growth

With over nine years of experience, Asya has become a pivotal figure in Oman’s hospitality sector. Her career began at the Best Western Premier Hotel, where she built a strong foundation in human capital management. She later advanced to HR Manager at Best Western Hotels & Resorts, where she developed and implemented effective policies, ensured regulatory compliance, and enhanced operational efficiency. Her collaborative approach and ability to align business objectives with employee welfare have been central to her success.

At Hepworth Group, Asya further refined her skills by integrating engineering principles into HR strategies, demonstrating her versatility and adaptability across different organizational environments. This unique blend of experience allowed her to bridge technical and human resource domains, making her a sought-after leader in the industry.

Leading at The St. Regis Al Mouj Muscat

Since September 2024, Asya has been spearheading license and permit management at the prestigious St. Regis Al Mouj Muscat, a landmark property known for its luxury and world-class service. In her role as Public Relations Manager, she leverages her extensive HR and office administration background to manage critical regulatory processes and foster strong relationships with government entities. Her efforts have contributed to the operational excellence and reputation of the St. Regis brand in Oman.

Building Government Relations and Ensuring Compliance

Throughout her career, Asya has built and maintained excellent relationships with various government entities, a key factor in both her personal growth and the operational success of the organizations she has served. Her certified Human Resources Management training from the Ministry of Labor, combined with her expertise in occupational health and safety, has enabled her to navigate complex regulatory environments with confidence and integrity.

Core Competencies and Professional Strengths

• Human Capital Management: Deep expertise in HR operations, policy development, and compliance.
• Government Relations: Proven ability to build and maintain strategic relationships with regulatory bodies.
• Operational Efficiency: Track record of enhancing productivity and streamlining processes.
• Discipline and Commitment: Holder of black belt certificates in freestyle karate, reflecting her resilience and dedication.
• Collaborative Leadership: Focused on aligning business objectives with employee welfare for a dynamic work environment.

Vision for the Future

Asya is now aspiring to take on greater leadership roles, such as Executive Manager of Government Relations or Executive HR Manager. Her strong personality, professional integrity, and proven track record make her exceptionally well-prepared for these next steps. She is committed to fostering environments where operational excellence and employee wellbeing go hand in hand.

Education and Professional Development

1. Diploma in Business Management and Human Resources Management/Personnel Administration – Arab Opinion University
2. Certified Human Resources Management Training – Ministry of Labor
3. Certified in Occupational Health and Safety – Ministry of Labor

Lasting Impact

Asya Alamri’s journey is a testament to the power of expertise, discipline, and visionary leadership in shaping Oman’s hospitality and business landscape. Her impact resonates not just within her organizations, but across the sector, inspiring peers and setting new benchmarks for excellence.

Icons Oman proudly honors Asya Alamri as a Top 100 Leader—an inspiration to the HR and hospitality community, and a champion for operational excellence and government relations in Oman.