Icons Oman proudly recognizes as one of the Top 100 Leaders in Oman, honoring his remarkable leadership in human resources, strategic corporate affairs, and executive decision-making across Oman’s dynamic business landscape.

A Decade of Dedication, Strategy, and Growth

With over eleven years of dedicated service at Atyab Foods, Badr Al Rahbi has advanced from Head of HR & Administration to his current role as Chief Corporate Affairs Officer – A testament to his strategic mindset and executive leadership. His journey reflects a deep rooted commitment to driving sustainable organizational success through strategic workforce planning, cross-functional collaboration, and agile leadership that adapts to market demands.

Driving Workforce Engagement, Operational Excellence, and Strategic Impact

In his current C-level position, Badr has led company wide transformations focused on aligning human capital strategies with organizational objectives. He has redefined recruitment and retention processes, driven cultural change initiatives, and implemented data-driven approaches to employee engagement and organizational performance.

As a key member of the executive leadership team, Badr contributes to long-term strategic planning, corporate governance, and high-impact decision-making—ensuring that the company maintains a competitive edge in a fast-evolving market.

Strategic Leadership in Human Resources and Corporate Affairs

Badr’s leadership transcends traditional HR functions. He plays an active role in organizational restructuring and change management offering a comprehensive view of business dynamics. His initiatives have resulted in increased workforce productivity, optimized HR operations, and improved alignment between business goals and talent strategy.

His ability to bridge HR with core business functions allows him to influence areas such as brand culture, stakeholder engagement, and corporate social responsibility, reinforcing Atyab Foods’ reputation as a purpose-driven and performance-oriented organization.

Expertise in Executive Management, Talent Acquisition, and Organizational Development

Badr possesses a robust skill set in executive talent acquisition, succession planning, and organizational design, making him a vital asset in shaping leadership pipelines and ensuring business continuity. His strategic foresight in workforce analytics, employee relations, and capability building has helped Atyab Foods scale operations and navigate complex growth phases.

He also champions leadership development programs and builds cross-functional leadership teams that foster accountability, innovation, and resilience throughout the organization.

A Career Anchored in Oman’s Business Ecosystem

Before joining Atyab Foods, Badr held pivotal HR leadership roles at Al Nahda Resort & Spa and Ramee Group of Hotels, Resorts & Apartments, where he developed an in-depth understanding of Oman’s labor market, regulatory frameworks, and industry trends. His unique ability to blend local insights with global best practices has positioned him as a forward-thinking leader in Oman’s corporate affairs landscape.

Academic Foundation and Continuous Executive Development

Badr holds an MBA from the University of Bedfordshire and a Bachelor’s degree in Business Administration and Management from Waljat College. He continues to pursue executive education and industry certifications to stay ahead in areas like strategic leadership, digital transformation in HR, and governance frameworks, reinforcing his role as a modern, adaptable, and high-impact leader.

Vision for Culture, Innovation, and Long-Term Value

Badr Al Rahbi is driven by a clear vision to shape a corporate culture that supports innovation, inclusion, and strategic agility. His leadership ensures that Atyab Foods continues to thrive not only as a business but as a community of empowered, high-performing individuals aligned with a shared mission.

Icons Oman proudly honors Badr Al Rahbi as a Top 100 Leader— A strategic thinker, influential decision-maker, and visionary executive shaping the future of corporate leadership and human capital excellence in Oman.