Aswin Keerthy: Redefining Growth, Compliance, and Fintech Innovation in Oman’s Remittance & Payments Sector
Icons Oman proudly recognizes Aswin Keerthy as one of the Top 100 Leaders—a dynamic financial strategist whose quantifiable impact and forward-thinking leadership are shaping the future of Oman’s remittance and payments industry.
With a career spanning leading financial institutions such as Purshottam Kanji Exchange LLC, Unimoni Exchange LLC, and UAE Exchange Financial Services Limited, Aswin has consistently delivered exceptional results. At Purshottam Kanji Exchange, he spearheaded a remarkable 150% year-over-year increase in B2B transaction volume, a testament to his ability to drive business expansion through targeted sales strategies and a deep understanding of client needs. During his tenure at Unimoni Oman, Aswin achieved an impressive 100% annual growth in branch revenue, leveraging innovative customer acquisition and retention initiatives to maximize profitability and market presence.
A champion of digital transformation, Aswin has been instrumental in implementing fintech innovations that streamline operations and enhance the customer experience. He has led the adoption of CRM automation and online customer onboarding, significantly improving service efficiency and user satisfaction. By harnessing data analytics and database management, Aswin identifies emerging market opportunities and crafts strategies that keep his organizations ahead of industry trends.
Aswin’s leadership extends beyond numbers; he is known for his ability to build and lead high-performing, multicultural teams in Oman’s diverse business environment. He fosters inclusivity and collaboration across regional and international business units, ensuring that every team member’s strengths are leveraged for collective success. His commitment to mentorship and talent development has created a culture of excellence and continuous improvement.
Client-centric innovation is at the heart of Aswin’s approach. He has designed tailored remittance products specifically for SMEs and expatriate communities, directly addressing the unique needs of these segments and resulting in measurable improvements in customer satisfaction and retention metrics. Aswin’s proactive engagement with clients ensures that financial solutions are always aligned with their evolving goals, further strengthening long-term partnerships.
Regulatory compliance and risk management are pillars of Aswin’s professional ethos. As a Certified Anti Money Laundering Investigator (CAMI), he upholds the highest standards of compliance, ensuring that all operations meet rigorous industry and international regulations. His expertise in compliance not only mitigates risk but also builds trust with clients and stakeholders.
With a Bachelor of Business Administration from Mahatma Gandhi University, Aswin combines academic rigor with practical experience, enabling him to navigate the complexities of financial services with strategic insight and agility. Always open to new opportunities and collaborations, he remains committed to leading with innovation and integrity.
Icons Oman proudly celebrates Aswin Keerthy as a Top 100 Leader—a visionary business developer, compliance champion, and fintech innovator whose measurable achievements and strategic foresight continue to elevate Oman’s financial landscape.
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Aswin Keerthy is an Example of dedication, hard work & continuous strategic vision.
Heartfelt congratulations on your achievement!
It’s truly privilege to work under your guidance.
Wishing you continuous success & many more milestones ahead.