Maha Al Hinai is a prominent advocate for leveraging financial technology (fintech) to empower small and medium-sized enterprises (SMEs) in Oman. Her initiatives focus on enhancing financial literacy among entrepreneurs, providing them with the tools and knowledge to make informed decisions. By promoting the adoption of digital financial solutions, Al Hinai aims to bridge the gap between traditional banking services and the unique needs of SMEs, particularly in underserved regions. Her work aligns with Oman’s Vision 2040, emphasizing economic diversification and the development of a sustainable, inclusive economy.​

Al Hinai’s efforts have led to the implementation of innovative platforms that streamline access to financing, reduce operational costs, and improve overall efficiency for SMEs. By fostering partnerships between fintech companies and local businesses, she ensures that technological advancements translate into tangible benefits for the SME sector. Her commitment to creating an enabling environment for entrepreneurship has made her a key figure in Oman’s journey toward a digitally empowered economy.​