As the Founder and CEO of Metro Muscat, Shinuna Al-Barwani stands among Oman’s most forward-thinking business leaders. Her journey from academia to entrepreneurship reflects a rare combination of strategic insight, digital innovation, and an unwavering passion for empowering Oman’s business ecosystem.

From Academic Excellence to Entrepreneurial Vision

Shinuna began her career in academia, earning a Master’s degree and serving as Head of the IT Department at Sultan Qaboos University. Her years in education shaped her as a thought leader in innovation, technology, and digital transformation—skills that would later fuel her entrepreneurial success.

Driven by a desire to create lasting impact beyond the classroom, she transitioned into the private sector, launching multiple ventures in beauty, wellness, fashion, and event design. Each project deepened her understanding of Oman’s evolving market and the resilience required to build a sustainable business in a competitive landscape.

Building Businesses that Empower Communities

A true entrepreneur at heart, Shinuna established one of Oman’s leading catering companies, which has proudly served the community for over 13 years.

Her commitment to social and economic growth extends beyond her own ventures. Since 2012, she has mentored countless small business owners—helping them market their products online and build a strong digital presence.

In 2021, she launched a 3,500-square-meter commercial hub in Barka, designed to empower SMEs through a hybrid retail and e-commerce model—bridging the gap between local businesses and global opportunities.

Metro Muscat: Redefining Oman’s E-Commerce Landscape

Today, as CEO of Metro Muscat, Shinuna leads one of Oman’s most transformative digital commerce platforms. Under her leadership, Metro Muscat is not only operational but also expanding toward a larger regional vision—Metro GCC—a fully integrated B2B e-commerce ecosystem connecting suppliers, traders, and logistics partners across the Gulf.

Her goal is bold yet clear: to create a seamless digital infrastructure that enhances supply chains, empowers SMEs, and drives regional collaboration in the digital economy.

Awards and Achievements

Shinuna’s impact as a CEO and innovator has earned her wide recognition, including:

• Indian Achievers’ Award 2025
• Innovation & Digital Transformation Award – Metro Muscat
• Al-Shahbandar Award for Best Project
• Innovation Excellence Award
• Change Makers Award 2024
• Accomplished Omani Woman Award
• Omani Women’s Governance Medal
• COMEX Entrepreneur of the Year
• Recognition as a leading multivendor e-commerce platform in the Middle East

Inspiring the Next Generation of Leaders

Beyond her business achievements, Shinuna remains deeply engaged in community development and youth empowerment.

She has contributed to student affairs at Sultan Qaboos University and has been actively involved with the Oman Volleyball Association, demonstrating her commitment to sports, education, and social development.

Through her leadership, Shinuna Al-Barwani continues to inspire a new generation of Omani entrepreneurs—proving that with vision, innovation, and purpose, local ideas can achieve global impact.