Jagruti Naravani is not just participating in Oman’s real estate growth story, she is actively shaping it.
With over 16 years of experience across real estate, communications, and business strategy, she has built a reputation as a commercial leader with strong P&L ownership, delivering where it matters most: scale, speed, and sustained value creation.

As Head of Sales at Al Abrar Real Estate, Jagruti leads the go-to-market strategy and commercial delivery behind one of Oman’s most ambitious master-planned communities within Sultan Haitham City called Hay Al Wafaa. Spanning over 1 million square meters, the development will deliver approximately 2,500 residential units, alongside integrated retail and lifestyle infrastructure, positioned as a smart, sustainable, future-ready community aligned with ESG principles.

Her mandate is clear: drive absorption, maximize revenue, and position the project as a benchmark for community living in Oman.

Beyond sales execution, Jagruti plays a critical role in product strategy and development, working closely with design and planning teams to ensure each offering is aligned with market intelligence, customer behavior, and competitive benchmarking. She actively contributes to shaping product typologies, layouts, and features, ensuring every phase is differentiated with a clear unique selling proposition (USP) and a strong value narrative.

Her approach is deeply research-driven and globally informed. She consistently engages with third-party consultants and studies successful community models from international markets, adapting and implementing ideas that are most relevant to the Oman market context, bringing innovation while maintaining cultural and commercial relevance.

In a market defined by shifting demand dynamics and increased competition, Jagruti:

• Engineers data-driven sales strategies across multiple phases to accelerate uptake

• Introduces market-responsive pricing and flexible payment structures to unlock demand and drive revenue growth

• Builds and leads high-performance sales teams, broker ecosystems, and channel partnerships

• Bridges product, marketing, and commercial functions to ensure cross-functional alignment, execution excellence, and speed to market

• Has spearheaded the successful sale of 400+ residential units since assuming her role as Head of Sales

The result is not just sales, it is momentum, market confidence, and long-term asset value creation.

She works in close alignment with the marketing function, driving and overseeing campaign strategy, messaging, and creative direction, ensuring that every initiative is commercially focused and aligned with the project’s positioning.

At the core of her leadership style is a strong emphasis on emotional intelligence and empathy. Jagruti is deeply attuned to people, whether it is understanding customer behavior, building trust with stakeholders, or leading teams with clarity and purpose. She believes that high performance is driven not just by targets, but by engagement, alignment, and a genuine understanding of people.

Parallel to this, as Head of Leasing for commercial assets under Al Siyabi Group, she oversees a portfolio spanning over 18,000 square meters of leasable area, driving asset performance, occupancy, tenant mix optimization, and revenue growth across retail and mixed-use developments, ensuring that assets are not only leased, but strategically positioned for long-term yield and portfolio performance.

Jagruti’s leadership is defined by her ability to operate at both strategic and executional depth, a skill sharpened through leadership roles at Hamptons International Oman, where she led the strategic repositioning of assets to enhance value, performance, and market relevance, and earlier in Dubai’s competitive real estate market with firms such as Betterhomes.

What sets her apart is her foundation in media, PR, and corporate communications, having worked with global brands including HSBC and Toyota. This background gives her a distinct edge: the ability to translate real estate into narratives that resonate, turning projects into destinations and transactions into long-term relationships through brand positioning, customer engagement, and stakeholder management.

Beyond the boardroom, she is the voice behind “You Are Human with Jagruti,” a podcast that explores resilience, growth, and human potential, reflecting her belief that leadership is as much about people as it is about performance.

Educated in Business Administration (Marketing) with postgraduate specialization in Journalism and Corporate Communications, and continuously upskilling in emerging technologies such as Generative AI, Jagruti represents a new breed of leaders who are digitally aware, adaptable, and transformation-focused.

Having lived in Oman for nearly 38 years, Jagruti views her role through a lens of responsibility as much as opportunity. As an Indian expatriate who calls Oman home, she is driven by a clear purpose, to contribute meaningfully to the nation’s development by shaping communities that reflect its vision for the future.

Recognized by Icons Oman, Jagruti Naravani stands at the intersection of strategy, scale, and storytelling driving not just projects, but the evolution of how communities are built, positioned, and experienced in Oman.