Emad Miasa is a property consultant and corporate management, business development, and human resources professional with more than 15 years of experience across Oman, the UAE, Turkey, Syria, and Egypt. As Chief Executive Officer of Imtilak Global Oman and a board member of Imtilak Global, he brings together expertise in organizational development, strategic planning, people management, and business growth, with a growing focus on Oman’s real estate investment landscape.

His leadership at Imtilak Global Oman comes at a time when Oman is attracting increasing interest from international investors seeking opportunities in its freehold real estate market.

Leading Imtilak Global Oman

Since August 2024, Miasa has served as Chief Executive Officer of Imtilak Global Oman, based in Muscat. Under his leadership, the company operates as a real estate consulting and marketing company registered in Oman, providing advisory and marketing services to clients seeking to purchase property for investment, residence, or settlement in the Sultanate.

A particularly important part of Imtilak Global Oman’s proposition is its focus on freehold real estate opportunities available to foreign investors. The company guides international clients through the Omani market, helping them identify suitable projects and properties while providing a broader consulting service throughout the investment journey.

The company’s model combines market knowledge, project marketing, investor guidance, and on-the-ground support. Its services include free real estate consultations, identifying investment opportunities, and free property tours that can extend from airport reception through project visits and property handover.

Building a Specialized Real Estate Advisory Platform

Imtilak Global Oman is an extension of the wider Imtilak Real Estate business, which began in Turkey and subsequently expanded across several Middle Eastern markets, including the UAE, Saudi Arabia, Qatar, Kuwait, and Syria.

This international background gives the Oman operation access to an established real estate marketing network. The company profile cites relationships with more than 200 real estate developers and contracting companies, marketing activity across more than 400 projects in Turkey and the Arabian Gulf, annual marketing budgets exceeding US$3 million, and sales exceeding US$1.1 billion across more than 4,000 clients through its international branches.

For Imtilak Global Oman, this wider platform provides a foundation for serving investors who may be unfamiliar with the Omani market and require a combination of market guidance, project access, and practical support.

Connecting Foreign Investors With Oman’s Freehold Market

One of the company’s central areas of specialization is helping foreign investors explore properties available under Oman’s freehold ownership framework.

The company profile highlights Oman’s strategic location, economic environment, infrastructure, and legislation allowing foreigners to own property in designated areas. It particularly points to Integrated Tourism Complexes and selected future-city developments as areas where foreign ownership opportunities are available.

Imtilak Global Oman therefore positions itself not simply as a property marketing company, but as a consultative partner for international buyers evaluating the Omani market.

Its approach is centered on understanding an investor’s requirements, presenting appropriate opportunities, arranging property visits, and continuing to support the client through the purchasing process.

Supporting Investors Through the Full Journey

For international investors, entering a new property market involves more than identifying a project.

Imtilak Global Oman’s service model is designed around this wider journey. The company provides free consultations to guide clients toward available opportunities that match their preferences and objectives. It also provides free real estate tours, allowing prospective buyers to experience projects and properties directly before making investment decisions.

This end-to-end orientation is particularly relevant in a market where international investors may need support understanding locations, ownership structures, projects, and the practical realities of investing from outside Oman.

Building on Oman’s Investment Potential

Oman’s property market presents a distinctive proposition for foreign investors, supported by its strategic location and selected freehold ownership opportunities.

The Imtilak Global profile highlights several developments available to foreign buyers, including AIDA, Al Mouj Muscat, Sultan Haitham City, The Sustainable City – Yiti, Jebel Sifah, and Hawana Salalah Resort. These developments represent different approaches to residential, tourism, lifestyle, and mixed-use investment opportunities across Oman.

Against this backdrop, Imtilak Global Oman’s role is to connect international demand with opportunities within the Sultanate while helping investors make decisions based on their individual objectives.

Emad Miasa’s Broader Leadership Experience

Miasa’s leadership at Imtilak Global Oman is supported by a career that began in human resources and developed into broader corporate management and business development.

Before becoming CEO of the Oman operation, he served as Board Member of Imtilak Global in the UAE from 2023 and as Board Member and Regional Manager in Istanbul from 2022. Earlier, he was Group Human Resources Director at Imtilak Group, where he developed extensive experience in organizational strategy and workforce management.

His wider professional background includes leadership positions with Human Appeal, Syrian Forum, Osos Group for Engineering and Construction, Jawad Group, and Madar Group Egypt.

From People Management to Business Development

Miasa’s professional foundation in human resources has given him experience across recruitment, employee relations, performance management, compensation and benefits, organizational policies, and workforce development.

He has managed HR teams of up to 15 associates while supporting organizations with workforces exceeding 2,000 employees and hiring across more than 15 nationalities.

This people-focused background has evolved into a broader leadership philosophy centered on aligning organizational capabilities with business objectives.

At Imtilak Global Oman, that perspective supports a leadership approach that combines people, strategy, market development, and execution.

A Growing Oman Chapter

The development of Imtilak Global Oman represents an important new chapter in the wider Imtilak platform’s regional expansion.

With Oman increasingly attracting attention from foreign property investors, the company’s specialization in real estate consulting and marketing provides a platform through which international clients can explore opportunities in the Sultanate with professional guidance.

For Miasa, leading the Oman operation brings together his experience in corporate management, business development, human resources, and real estate-related organizational growth.

The company’s first two years in Oman have established its presence as a specialized real estate consulting and marketing platform focused on connecting foreign investors with opportunities in the Omani market. Its continued development will depend on strengthening investor relationships, expanding market reach, and translating its international real estate experience into sustained growth in Oman.

Icons Oman Recognition

Icons Oman recognizes Emad Miasa for his leadership in corporate management, organizational development, and real estate business development, and for his role in leading Imtilak Global Oman as a specialized consulting and marketing platform connecting foreign investors with freehold real estate opportunities in the Sultanate.

His journey reflects the value of combining people management with strategic execution—and of applying international experience to the development of new opportunities within Oman’s evolving real estate market.

Building Vision. Driving Growth. Creating Impact.