Icons Oman proudly features Ali Asger, Managing Director of Zuraiq Group, among the Top 100 Leaders shaping Oman’s business landscape in 2025. His journey is a testament to the enduring power of vision, resilience, and innovation in building a legacy that bridges Omani heritage with global ambition.

From Humble Beginnings to National Prominence

Zuraiq Textiles began its story in 1990, opening a modest 50-square-meter shop in the old souq of Wadi Hatat. Rooted in the heart of Oman, the business quickly became synonymous with authentic Omani fabrics, offering textiles that were more than just materials—they were emblems of tradition and cultural pride. As demand for quality grew, so did Zuraiq’s reputation, expanding its reach and expertise throughout the Sultanate.

A Vision Shaped by Leadership

Drawing inspiration from the visionary leadership of His Majesty Sultan Qaboos bin Said and His Majesty Sultan Haitham Bin Tarik, Zuraiq Textiles has always aligned its mission with Oman’s progress. This commitment to national values and excellence has been a guiding light, driving the company to deliver quality and innovation at every step.

Expansion, Innovation, and Global Reach

Today, Zuraiq Textiles stands as a market leader, boasting 16 showrooms across Oman and a reputation for premium fabrics and exceptional service. Under Ali Asger’s stewardship since 2019, the company has not only strengthened its domestic presence but has also become one of the largest textile importers in Oman, sourcing from factories in eight countries. This global reach has allowed Zuraiq to continuously innovate, adapting to changing market demands while maintaining the essence of Omani tradition.

Core Values at the Heart of Success

The enduring success of Zuraiq Textiles is built on unwavering core values:

• Integrity: Every decision is guided by honesty and ethical business practices, ensuring trust with customers and partners.
• Quality: From sourcing to service, quality is the cornerstone of every product and interaction.
• Professionalism: Staff development and a commitment to best practices ensure expertise at every level.
• Customer Focus: Long-lasting relationships are built by truly understanding and meeting the needs of customers throughout Oman and beyond.

Ali Asger’s Leadership: From Revival to Reinvention

When Ali Asger joined the family business in 2019, he faced the challenge of reviving a struggling division and reimagining an established brand. Starting in the purchasing department, he worked from the ground up, overcoming skepticism and driving operational excellence. Recognizing the need for evolution, he championed a bold rebranding of Zuraiq Textiles—an unprecedented move in the sector. His vision and persistence paid off, positioning Zuraiq as Oman’s largest textile fabric importer with a renewed identity and a clear direction for the future.

Ali now oversees all divisions of Zuraiq Group, ensuring that customer satisfaction and employee wellbeing remain at the forefront. For him, true success is measured not just by profit, but by the impact made, trust built, and the foundation laid for a global future.

Diversification and Future Growth

Zuraiq Group’s journey doesn’t end with textiles. The company has diversified into building materials, IT services, apparel, and electrical solutions, setting new standards in each sector. This expansion is a testament to the group’s ability to innovate, adapt, and uphold the values that have defined it for over three decades.

A Lasting Legacy for Oman

With more than 30 years of experience, Zuraiq Textiles has become woven into the fabric of Oman’s history. Its evolution from a small shop to a national leader is a story of hard work, innovation, and deep respect for Omani culture. As it looks to the future, Zuraiq Textiles remains rooted in its heritage while embracing new opportunities, redefining the textile industry and setting benchmarks for excellence and integrity.

Icons Oman celebrates Ali Asger for his visionary leadership and unwavering commitment to quality, innovation, and Omani values—ensuring that Zuraiq Group continues to inspire and enrich the nation for generations to come.